Children’s Clothing Store ABOUT We design fun, affordable fashion for kids who know what they want. Our collections focus on trendy styles with an emphasis on denim, comfort, safety and quality—always looking at the world through a child’s eyes and drawing inspiration from their openness and curiosity. Our creative vision is rooted in the gentle, carefree nature of childhood. Our goal is to offer stylish clothing for babies, children and tweens for every occasion. NAME IT is part of BESTSELLER and was founded in 1986 under the name EXIT. In 1996, NAME IT was introduced as a sub-brand and in 2008 EXIT was fully rebranded as NAME IT. Today, NAME IT products for children aged 0–16 are sold in over 20 markets across Europe, Asia, North and South America, and Australia.